Tag Archives: neato

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App competition means there’s almost always a free app option consumers can choose instead of shelling out for a paid app. So the bar for what a paid app should be is pushed ever higher. By 2017, Gartner predicts that 94.5% of downloads will be for free apps.

“Gartner Says Less Than One Percent of Consumer Mobile Apps Will Be Considered a Financial Success by Their Developers Through 2018” via Gartner Reports

Key points:

  • By 2017, Gartner predicts that 94.5% of downloads will be for free apps.
  • Freemium app business models which rely on monetizing a free download after the fact via in-app purchases (IAP) will continue to grow in importance for developers. (As will app advertising.)
  • By 2016, 20 percent of enterprise bring your own device (BYOD) programs will fail due to enterprise deployment of mobile device management (MDM) measures that are too restrictive.
  • By 2017, the browser on mobile endpoint devices will be used as a sophisticated application delivery platform, with 50 percent of new Web apps involving complex client-side JavaScript.

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See what Netflix’s new pricing strategy can teach us about growing with the customer and pricing along proper value metrics.

A great article that discusses the importance of price testing with your customers, especially when you have a SaaS offering and are trying to attract different personas to the same product line. Another great point in the article is about having a clear value metric for your customers; one that can be explained to your users and makes sense when striated across price ranges.

Netflix Experiment Stirs Up 3 Steps to Develop Your Pricing Plans

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2014 will be remembered as the best time in a generation to have bought a venture-backed company in Latin America as an efficient way to gain entry to the quickly growing Latin America market (known as the “Acqui-entry”). The opportunity in Latin America is extraordinary and valuations generally remain very low compared to similarly situated U.S. based startups.

Juan Pablo Cappello via TheNextWeb, “Why 2014 will be the year of the “Acqui-entry” in Latin America”

 

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Apple won about 8% of global business and government spending on computers and tablets in 2012, Forrester Research says, up from 1% in 2009. By 2015, Forrester estimates that figure will climb to 11%. The numbers exclude the iPhone, which may be the most widely purchased Apple product by corporate customers. It is often Apple’s gateway into a business.

“Apple Devices Flow into the Corporate World” via WSJ

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All three brands were seen as innovative by consumers, so what sets Microsoft apart? While Apple and Samsung battle it out to reign supreme with the coveted Millennial generation, Microsoft has quietly stolen the consumer technology crown by becoming more trusted and essential across multiple generations. The very ubiquity that perhaps renders it uncool turns out to also be its strength.

“Forrester: Microsoft is beating Apple and Samsung in the battle for consumer mindshare” via TheNextWeb