Key points:

  • Video will show the highest growth — with the category being driven by tablets and growth in tablet ownership.
  • Gartner added that it expects the display category to shift to mobile web display after several years of higher growth in in-app display. 
  • Search/map ad types –  Gartner expects them to benefit from increased use of location data gathered from mobile users opting in to location services or proactively checking in to the places they visit via their use of apps such as Foursquare and Pinterest.

Mobile Ad Market Spending To Hit $18BN In 2014, Rising To ~$42BN By 2017, Says Gartner | TechCrunch


App competition means there’s almost always a free app option consumers can choose instead of shelling out for a paid app. So the bar for what a paid app should be is pushed ever higher. By 2017, Gartner predicts that 94.5% of downloads will be for free apps.

Gartner Says Less Than One Percent of Consumer Mobile Apps Will Be Considered a Financial Success by Their Developers Through 2018” via Gartner Reports

Key points:

  • By 2017, Gartner predicts that 94.5% of downloads will be for free apps.
  • Freemium app business models which rely on monetizing a free download after the fact via in-app purchases (IAP) will continue to grow in importance for developers. (As will app advertising.)
  • By 2016, 20 percent of enterprise bring your own device (BYOD) programs will fail due to enterprise deployment of mobile device management (MDM) measures that are too restrictive.
  • By 2017, the browser on mobile endpoint devices will be used as a sophisticated application delivery platform, with 50 percent of new Web apps involving complex client-side JavaScript.