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You have to have innovative ad units … and we’re probably the most innovative in the marketplace.

10X growth in 18 months: StartApp hits 1.5B downloads, 70K installs, and 200M daily impressions” via VentureBeat

Eighteen months after it reached the 150 million download plateau, mobile ad platform StartApp announced today that it has now hit over 1.5 billion downloads. And while the official release says the company’s ad software is now embedded in 60,000 apps, CEO Gil Dudkiewicz told me the number is actually higher.

Impressive growth and great platform; their ad quality and display flexibility is going make them a strong player on iOS.

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Key points:

  • Video will show the highest growth — with the category being driven by tablets and growth in tablet ownership.
  • Gartner added that it expects the display category to shift to mobile web display after several years of higher growth in in-app display. 
  • Search/map ad types –  Gartner expects them to benefit from increased use of location data gathered from mobile users opting in to location services or proactively checking in to the places they visit via their use of apps such as Foursquare and Pinterest.

Mobile Ad Market Spending To Hit $18BN In 2014, Rising To ~$42BN By 2017, Says Gartner | TechCrunch