“Gartner said it expects global mobile advertising spending to reach $18 billion this year, up from the estimated $13.1 billion in 2013. By 2017 it’s projecting the market will have sized up to be worth $41.9 billion.”
- Video will show the highest growth — with the category being driven by tablets and growth in tablet ownership.
- Gartner added that it expects the display category to shift to mobile web display after several years of higher growth in in-app display.
- Search/map ad types – Gartner expects them to benefit from increased use of location data gathered from mobile users opting in to location services or proactively checking in to the places they visit via their use of apps such as Foursquare and Pinterest.
Mobile Ad Market Spending To Hit $18BN In 2014, Rising To ~$42BN By 2017, Says Gartner | TechCrunch
Yahoo’s ambitions in the advertising world are becoming clearer, and they include competing with the titans of online marketing.
It was surprising to hear how relatively well the sponsored posts on Tumblr are doing. Let’s see if Yahoo and its 800 million users’ worth of data can build momentum against the incumbents.
Marissa Mayer Reveals the Future of Yahoo Advertising