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Is ephemeral going to be Messaging 3.0? What about anonymous? It is too early to tell, but one thing is certain: we are primed to witness the next war in Messaging 2.0.

http://techcrunch.com/2014/05/26/messaging-2-0-is-now-over/

I have to admit that I’m a Secret voyeur; I rarely post but love reading the updates. I don’t see it as messaging so much as just an anonymous blog. It is, regardless, very engaging and sticky. Reminds me of a popular site many years ago called Group Hug (they even made a book).

Do any of you use Secret or any of the others?

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With a higher concentration of these so-called ‘cloud leapers’ — companies that bypass legacy systems completely and leapfrog straight to cloud solutions — expect the impact of SaaS in developing Asia to be much more dramatic than any more developed region.

“There’s a perfect storm brewing for SaaS startups in Asia” via TheNextWeb

They’re going to need enterprise tools – but they’re starting from scratch. Sharepoint and SAP is not on their radar. This lack of awareness and loyalty to the legacy players is a huge opportunity for SaaS startups.

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These ‘invisible apps’ are less about the way they look or how many features they cram in and more about maximizing their usefulness to you without monopolizing your attention.

“Foursquare’s Swarm And The Rise Of The Invisible App” via TechCrunch

Great article that talks about how apps have progressed from trying to be destinations, then to launchers, and now to “invisible” experiences that help you contextually and stay out of the way. This is especially true for mobile information workers and how they can best experience productivity apps.