See what Netflix’s new pricing strategy can teach us about growing with the customer and pricing along proper value metrics.
A great article that discusses the importance of price testing with your customers, especially when you have a SaaS offering and are trying to attract different personas to the same product line. Another great point in the article is about having a clear value metric for your customers; one that can be explained to your users and makes sense when striated across price ranges.
Netflix Experiment Stirs Up 3 Steps to Develop Your Pricing Plans