App competition means there’s almost always a free app option consumers can choose instead of shelling out for a paid app. So the bar for what a paid app should be is pushed ever higher. By 2017, Gartner predicts that 94.5% of downloads will be for free apps.

Gartner Says Less Than One Percent of Consumer Mobile Apps Will Be Considered a Financial Success by Their Developers Through 2018” via Gartner Reports

Key points:

  • By 2017, Gartner predicts that 94.5% of downloads will be for free apps.
  • Freemium app business models which rely on monetizing a free download after the fact via in-app purchases (IAP) will continue to grow in importance for developers. (As will app advertising.)
  • By 2016, 20 percent of enterprise bring your own device (BYOD) programs will fail due to enterprise deployment of mobile device management (MDM) measures that are too restrictive.
  • By 2017, the browser on mobile endpoint devices will be used as a sophisticated application delivery platform, with 50 percent of new Web apps involving complex client-side JavaScript.

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