App competition means there’s almost always a free app option consumers can choose instead of shelling out for a paid app. So the bar for what a paid app should be is pushed ever higher. By 2017, Gartner predicts that 94.5% of downloads will be for free apps.
- By 2017, Gartner predicts that 94.5% of downloads will be for free apps.
- Freemium app business models which rely on monetizing a free download after the fact via in-app purchases (IAP) will continue to grow in importance for developers. (As will app advertising.)
- By 2016, 20 percent of enterprise bring your own device (BYOD) programs will fail due to enterprise deployment of mobile device management (MDM) measures that are too restrictive.