Inaki Berenguer, John-David Brown and I will be at the NYESM Mobile Sales Summit on Tuesday evening to talk mobile sales and how products like Klink are changing the way goods & services get sold. There are still tickets available, come down!
This begins by leveraging popularity with employees to kick-start the conversation, but it ends with a solid case for software consolidation and expansion, and enterprise-friendly features including usage visibility, administrative control, and multi-user pricing options.
At Klink we’re following a similar game plan: create amazing end-user experiences that can spread across employees in an organization, built on top of an enterprise-grade security and administration platform.
The Salesforce formula only works when your marketplace offers a clear, unobstructed glide path. When the market dictates that you navigate around “The Big Four” — Google, Amazon, Microsoft and Apple — in a commoditized market, you must adopt a radically different approach.
This analysis can be mapped to any industry where this a dominant set of companies. As Klink expands to work with strategic partners in the PBX space, I see a similar situation in the UCaaS (unified communication as a service) space as the author does with basic cloud storage. Instead of using a strictly freemium model, Klink is focused on providing clear, demonstrable value over a set of workflows that will make us both valuable to individual users and incredibly sticky within an organization.
By owning engagement on both desktop and mobile, startups capture more attention and become more defensible. It takes more effort to switch someone from Sunrise when they’re using both the mobile app and desktop app. This is especially important for those creating more ‘commoditized’ apps that can be easily replaced.
Awesome quote from producthunt founder rrhoover in “The Return of the Desktop Productivity App” via TechCrunch
We are focused on building exciting, productive, multi-screen experiences with our new sales app, Klink. Early customers love the desktop and tablet notifications that accompany all of their phones calls. We initially thought we would just focus on the mobile apps, but lots of love for the multi-screen experience has us delivering across all of them simultaneously.
“One of the themes we’ve invested heavily behind is this intersection between big data and traditional enterprise application software,” says Ajay Agarwal of Bain Capital Ventures. Indeed, Bain’s newest partner, Enrique Salem, the former chief executive of Symantec, sees business technologies on the cusp of a still-greater transformation.
“How To Tell If You’re In A Cloud-Friendly Industry” via TechCrunch.
Great article and summary of the key points that determine how cloud-friendly an industry is.
According to Meeker, more than 1.8 billion photos are uploaded and shared daily across these platforms. These photos are not findable: more and more people are choosing to share one-to-one, creating richer, more personal connections.
“How Messaging Apps Are Changing the Way Businesses Connect With Customers” via @huffposttech
Mapping this consumer trend to the enterprise world makes it clear that companies will need to focus on small team collaboration scenarios to drive adoption of new productivity tools.