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“Gartner said it expects global mobile advertising spending to reach $18 billion this year, up from the estimated $13.1 billion in 2013. By 2017 it’s projecting the market will have sized up to be worth $41.9 billion.”

Key points:

  • Video will show the highest growth — with the category being driven by tablets and growth in tablet ownership.
  • Gartner added that it expects the display category to shift to mobile web display after several years of higher growth in in-app display. 
  • Search/map ad types –  Gartner expects them to benefit from increased use of location data gathered from mobile users opting in to location services or proactively checking in to the places they visit via their use of apps such as Foursquare and Pinterest.

Mobile Ad Market Spending To Hit $18BN In 2014, Rising To ~$42BN By 2017, Says Gartner | TechCrunch

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Binil Antony is the co-founder and CMO of Dexetra, the startup behind the Friday app – a contextual personal search application for Android. Friday is a featured app in the …

“Next, take a look at the app’s zero state again. If the app has to do some processing before it starts surfacing content, then ensure that your zero states can keep the user interested with feature introductions, tips or dummy content.”

We think about this a lot with Contactive since we need to “supercharge” your address book, and that can take a bit of time. 

Lessons we learned from being featured on Google Play

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Upgrading your plan may be a good way to avoid overage charges, but Sprint might have another option: WiFi calling. 

Another carrier (potentially) allowing their users to make calls over WiFi. The value prop makes sense (“This will allow you to make calls when your cellular reception is poor”), but it is also a big defensive move to offer their own alternatives to 3rd-party OTT apps like Line.

Sprint might launch free WiFi calling for select Android devices

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The Contactive team would like to wish everyone a very Happy (if not belated) New Year! 2013 was a great year for us here at Contactive and we’re sure 2014 will be even better.

We’ve been working hard over the last few months to improve your Contactive experience from the ground up. We…

Woot! Let’s rock 2014!!

TWENTY FOURTEEN

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The partnership will include promotional signage for Porch in Lowe’s stores. Porch, a Seattle-based startup attempting to upend the home-improvement industry.

Absolutely keep an eye on these guys; they’re raising $28mil and are attempting to improve a very needed part of the home improvement experience for individual consumers & contractors.

Porch lands big Lowe’s partnership, laying foundation for growth – GeekWire

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See what Netflix’s new pricing strategy can teach us about growing with the customer and pricing along proper value metrics.

A great article that discusses the importance of price testing with your customers, especially when you have a SaaS offering and are trying to attract different personas to the same product line. Another great point in the article is about having a clear value metric for your customers; one that can be explained to your users and makes sense when striated across price ranges.

Netflix Experiment Stirs Up 3 Steps to Develop Your Pricing Plans