“Why Most of Your Assumptions About Phone Calls are Wrong” – BIA Kelsey via Mark Suster at Both Sides of the Table

As an individual, I rarely use my phone for actual calls and try to actively push people not to call me. I check my personal voicemail once a week and rely on my outgoing message, “Text or email me if it’s urgent”, to help get folks to my favorite channels. 

That’s me personally. This article is a really stark reminder of the fact that although lots of individuals feel the same way, for businesses it is absolutely crucial to be readily reachable (and to have a great presence) on the phone.

Another favorite quote from the article:

“Simply, customers trust businesses that are available by phone. Even if they don’t want to always call you.”