In the US alone there are 30 billion inbound sales calls every year. Just. Sales. Calls. Inbound. That number is projected to GROW to 70 billion by 2016.
“Why Most of Your Assumptions About Phone Calls are Wrong” – BIA Kelsey via Mark Suster at Both Sides of the Table
As an individual, I rarely use my phone for actual calls and try to actively push people not to call me. I check my personal voicemail once a week and rely on my outgoing message, “Text or email me if it’s urgent”, to help get folks to my favorite channels.
That’s me personally. This article is a really stark reminder of the fact that although lots of individuals feel the same way, for businesses it is absolutely crucial to be readily reachable (and to have a great presence) on the phone.
Another favorite quote from the article:
“Simply, customers trust businesses that are available by phone. Even if they don’t want to always call you.”