Binil Antony is the co-founder and CMO of Dexetra, the startup behind the Friday app – a contextual personal search application for Android. Friday is a featured app in the …
“Next, take a look at the app’s zero state again. If the app has to do some processing before it starts surfacing content, then ensure that your zero states can keep the user interested with feature introductions, tips or dummy content.”
We think about this a lot with Contactive since we need to “supercharge” your address book, and that can take a bit of time.
#neato 