Within Red Rocket’s “101 Startup Lessons—An Entrepreneur’s Handbook” I have detailed plenty of low-cost marketing lessons, so be sure to read (or re-read) those posts for more details about how best to market your startup. But the goal of this lesson is to try and pull it all together and demystify the concept of growth hacking. The term “growth hacker” was first introduced in a blog post by Sean Ellis in 2010.  He summarized a growth hacker as “a person whose true north is growth” and is disciplined in prioritizing and testing marketing ideas and religiously analyzing such results to…

Growth Hacking: Marketing for Startups