Just don’t expect it to last forever. They’re not “building addicts” for nothing.

HBO Doesn’t Care If You Share Your HBO Go Account… For Now.” via TechCrunch

“Is there anything wrong, or evil, with this strategy? Not really. In fact, it’s pretty damned smart. It’s like an indefinitely long free trial in disguise. With HBO currently set-up to be sold only as a premium add-on to a cable bill that’s generally already pretty massive, convincing someone to get their their own account is a pretty huge hurdle. If the alternative is people pirating HBO’s shows, HBO might as well get those people comfortable with the convenience of going through the official channels.”