Another entry into the free VoIP calls market and an interesting overlay with Facebook.
“This caters specifically to the target segments that primarily want to use their apps on their smartphones and only secondarily use their phone to talk & text, which probably by now is the majority of the smartphone users.”
This is very much me. I still use SMS a lot but at the same time switch almost hourly through Skype, WhatsApp, GroupMe (yes, still), and several others since I have friends scattered across the networks.
Considering that Twitter, as a much bigger company with 241 million monthly active users, just revealed that it generated $242.7 million in revenue for the fourth quarter, Line’s financial figures are pretty impressive.
It’s all about the stickers.
“Through efforts such as the release of stickers featuring popular soccer stars in Mexico and the cultural highlights of Diwali, a major festival in India, the stickers business concentrated on producing highly localized products and was successful in further entrenching the culture of sticker communication in markets across the world.”
The Line messaging app that spent last year pushing beyond its home market of Japan has inked a deal aiming to bolster its presence in markets in Latin..