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In 2013 that sales of fake Twitter followers have the potential to bring in $40 million to $360 million to date and that fake Facebook activities bring in $200 million a year.

Liar Liar: Faking Social Media Followers Is a Booming Biz, But Watch Out” via AlleyWatch

As a growing startup company looking to energize and grow our social media engagement, we are constantly bombarded with spam from companies trying to sell us ways to buy followers. We always shy away from it because we want our engagement to be viral and hopefully authentic. It’s great to see networks clamping down on fake followers and the emergence of tools that help make it simple to see how “real” someone’s followers are.