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By owning engagement on both desktop and mobile, startups capture more attention and become more defensible. It takes more effort to switch someone from Sunrise when they’re using both the mobile app and desktop app. This is especially important for those creating more ‘commoditized’ apps that can be easily replaced.

Awesome quote from producthunt founder rrhoover in “The Return of the Desktop Productivity App” via TechCrunch

We are focused on building exciting, productive, multi-screen experiences with our new sales app, Klink. Early customers love the desktop and tablet notifications that accompany all of their phones calls. We initially thought we would just focus on the mobile apps, but lots of love for the multi-screen experience has us delivering across all of them simultaneously.