Another challenge with lean dogma is that all that testing and prototyping can feel aimless, even to key members of the team. At Iodine, we spent a lot of time brainstorming and prototyping various features to test, which left some staff members unclear what we were working toward.
Thomas makes several great points about adopting the lean startup methodology. As the team at Contactive has grown we always try to make clear to everyone why we’re doing certain in-app experiments or customer-driven development exercises. Sharing with the whole team the reasoning behind the individual experiments and their desired impact has helped significantly with the team’s cohesion around our core mission.