As participation in sports declines, and is displaced by the fitness industry – the infomercial devices, the ellipticals, the gyms that profit because members don’t show up – intensity is leached out of athletics. Ritual becomes habit. Sport becomes exercise. What was meaningful, vivid and shared becomes mindless, boring and socially isolated (Bowling Alone at Bally’s). This is why most people think of physical exertion as a chore.

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