These ‘invisible apps’ are less about the way they look or how many features they cram in and more about maximizing their usefulness to you without monopolizing your attention.

“Foursquare’s Swarm And The Rise Of The Invisible App” via TechCrunch

Great article that talks about how apps have progressed from trying to be destinations, then to launchers, and now to “invisible” experiences that help you contextually and stay out of the way. This is especially true for mobile information workers and how they can best experience productivity apps.

WeeklyID – Meet João



Say hello to our brilliant Backend Engineer, João Santos!

Where are you from?

Esmoriz, Portugal.

Brooklyn or Manhattan?


What do you do for fun?

Generally things that don’t require a computer — going out with my wife, seeing movies, and recently, a small homegrown farm! Although I also have fun with a few computer developing pet-projects I’ve been working on for over the years.

Have you ever won a trophy?

I don’t think so, at least none that I can remember.

Read More


Differentiate your startup because the odds are already stacked against you. Don’t spread yourself thin by building too many products or too many features. Stay focused and be exceptional.

“Why entrepreneurs should focus on building just one product” via TheNextWeb

Excellent advice that can’t be overstated (IMO). We’ve worked hard at Contactive to build a powerful platform; the temptation is to build almost every cool scenario possible on top of it. The important thing is to stay focused and build a few things super well.