Most investors don’t read lengthy business plans. When they receive them they file them in the trash. They are time crunched, overrun with pitches and often have short attention spans. So delivering your message and information in a concise and attention grabbing way, is critical. This means your pitch arsenal should typically comprise of a 10-15 slide pitch deck with minimal text and a 1-2 page executive summary. You should also be deploying effective elevator and high concept pitches. Don’t make the mistake of assuming that shorter is easier. As a general rule, it’s always more difficult to tell a…

Good summary of why you should keep your summaries summarized.

Pitch Decks and Executive Summaries – Why Less is Always More