Great article. Mine are pretty close to his. What are your contact rules?

When you want me to get back to you…

…in 30 minutes or so, then 

» Please phone me.

…in around 2 hours, then

» Please send me a text message.

…later today or tomorrow, then 

» Please send me an IM on Skype or Facebook.

…in a couple of days, then

» Please send me an email.

… whenever convenient, then

» Please send me a DM or a tweet.

These Are The New Rules For When To Email, When To Text, And When To Call

Book Review: “Behind the Cloud” by Marc Benioff

Just finished reading “Behind the Cloud” by Marc Benioff. It was a fast read and I like the way he broke up the story into lots of little “acts”, focusing each one on a lesson from’s history.

I was amazed by some of the tactics he and his team employed (and often still do) to grow the company; some of the gonzo marketing tactics sound almost too crazy to have worked, like when they held fake protests outside of competitors’ conventions in San Francisco.

His lessons on how SF expanded internationally and the challenges they faced were particularly interesting, as was how intertwined the idea of corporate philanthropy is with’s DNA. Their 1-1-1 concept reminds me a lot of what Microsoft does, and I hope that as we grow Contactive we can think about how to make social good a part of our business plan too.


In 2013 that sales of fake Twitter followers have the potential to bring in $40 million to $360 million to date and that fake Facebook activities bring in $200 million a year.

Liar Liar: Faking Social Media Followers Is a Booming Biz, But Watch Out” via AlleyWatch

As a growing startup company looking to energize and grow our social media engagement, we are constantly bombarded with spam from companies trying to sell us ways to buy followers. We always shy away from it because we want our engagement to be viral and hopefully authentic. It’s great to see networks clamping down on fake followers and the emergence of tools that help make it simple to see how “real” someone’s followers are.


Just remember this: VCs need you as much as you need them. Level the playing field by becoming a man/woman of value. Find your swagger. Be memorable. Be insatiable. Let the world know why you are the best entrepreneur out there.

How To Approach VC’s Like a Pickup Artist” via AlleyWatch

Even though I read the Pickup Artist book after I was married, it was still equal amounts hysterical and repulsive, with some very useful tips sprinkled throughout for how to talk to other people (not just women). 


Awesome to see Office Online getting the branding, unification, and ease of access it sorely needed. 

Microsoft launches new Office Online


The Goldilocks Syndrome: Why Startups Can’t Find Employees