I saw this short article on AlleyWatch today, “4 Reasons Why the Subscription Economy Kicks Ass”, that back-linked to an article from September entitled “Zuora’s whopping round shows the subscription economy is here to stay”.
- Predictable cashflow.
- Easier for the consumer to buy.
- Can be very profitable.
- Can save and change certain industries.
One of my favorite parts of working on Office 365 in my last few years at Microsoft was helping to make Office “subscription-able”; not an easy task when you’re talking about products like Outlook that have 100 million+ lines of code and are 12 years old. Now, working at Contactive, it’s exciting to think about how we take our products and platform and make them SaaS-backed from the start, ensuring that our customers will have an easy way to understand how and what to buy from us.