This part of the business — the lifestyle aspiration, further fueled by user content — is the next well to tap. As it becomes a challenge to differentiate at a hardware level, GoPro has an option not available to its competition: become a platform as well as a product.
A great read on some of the history of GoPro and how it has morphed from a pure hardware shop to an end-to-end ‘lifestyle experience’ provider. Given how much better prepared they are for an IPO than a few recent big technology companies (read = they have revenue and a sustainable business model), I’m very interested to see how they do this year.
Disclaimer: I do not own a GoPro camera. But I can’t stop watching that insane GoPro video of the Russian dudes climbing that crazy-tall tower in Shanghai.