By analyzing the behavior patterns of its digital and mobile users in 3 million locations worldwide—along with the unique climate data in each locale—the Weather Company has become an advertising powerhouse, letting shampoo brands, for example, target users in a humid climate with a new antifrizz product.

THE WORLD’S TOP 10 MOST INNOVATIVE COMPANIES IN BIG DATA” via FastCompany

I traded off the Weather Company’s mobile app a while back and sort-of forgot about them. It’s incredible to see how big they’ve become and what they’re doing with the piles of mobile data they’re getting from their millions of users.

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