In a place where engineers have reigned supreme, the new tech talent war is for designers. Tech companies are focusing not just on the behind-the-scenes technology that makes a site or app run, but also how it looks to users and how attractive and intuitive it is — analyzing things like shadow, color and font.
“Silicon Valley’s New Obsession With Beauty” via the New York Times
Having worked on enterprise productivity software almost my whole career, I’ve seen firsthand the shift from basically ignoring design – “just make it grey!”, they said – to bringing design, interaction, and visual disciplines into the core product team.
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